Dec 12 2008

Coca-Cola Zero meets James Bond (TV Commercial)

Published by at 2:41 pm under Beverages

http://coca-cola-art.com/2008/09/16/coca-cola-zero-meets-james-bond/

November 2008 will see the launch of the 22nd Bond movie, 007s brand new adventure Quantum of Solace.
For Quantum of Solace, James Bond teams up with Coca-Cola Zero. This is the first global promotional partnership for Coke Zero since its successful launch in 2005.
To promote this unique partnership, The Coca-Cola Company rolls out a fully integrated marketing campaign across 40 markets to support the partnership including print and outdoor advertising as well as retail, packaging and in-cinema activations.
Wieden + Kennedy, Coca-Colas global advertising agency, also created a high-impact TV/Cinema spot to support the partnership.

The James Bond meets Coca-Cola Zero commercial begins with a nod to the familiar gun barrel sequence that traditionally opens every James Bond film, with Bond as a silhouette walking through a barren landscape. As Bond approaches a mysterious woman in order to retrieve the bottle of Coca-Cola Zero she holds in her hand, the earth cracks beneath their feet and the bottle is tossed into the air. The bottle and silhouettes, evocative of the famous Bond girls, swirl across the screen with images of bubbles and the bottle lands back in the womens hand as she races off in a sports car.
A chase ensues and the sports cars crisscross the landscape forming the familiar contour Coca-Cola bottle shape. Bond next overpowers several villains in an attempt to reach the girl and achieve his goal of recovering the Coke Zero bottle.
The Coca-Cola Zero Zero Seven commercial also features an instrumental version of Another Way to Die, the Bond theme song by White Stripes frontman Jack White and R&B/pop goddess Alicia Keys.

You can read the full article about the Coca-Cola Zero-James Bond partnership on the “Coca-Cola Art” blog:
http://coca-cola-art.com/2008/09/16/coca-cola-zero-meets-james-bond/

Duration : 0:1:0


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25 responses so far

25 Responses to “Coca-Cola Zero meets James Bond (TV Commercial)”

  1. # faith028on 12 Dec 2008 at 2:41 pm

    yeh they should put …
    yeh they should put in the next movie daniel craig drink a coca cola zero instead alcohol hahahaha

  2. # luigimikeleon 12 Dec 2008 at 2:41 pm

    I agree… in fact, …
    I agree… in fact, i think casino royale`s title sequence has been the best one of all bond movies… it is perfect..

  3. # Szopik007on 12 Dec 2008 at 2:41 pm

    what a ~!
    what a ~!

  4. # jin256on 12 Dec 2008 at 2:41 pm

    now commercials …
    now commercials like these sell.

  5. # monkeywithissueson 12 Dec 2008 at 2:41 pm

    this would be a …
    this would be a beast opening for a bond movie

  6. # Kenobi15on 12 Dec 2008 at 2:41 pm

    i love coke zero it …
    i love coke zero it tastes alot like coke

  7. # keesvdijkhuizenon 12 Dec 2008 at 2:41 pm

    Yeah this should’ve …
    Yeah this should’ve been the opening titles. With gunbarrell and all. I know people are excited over the current opening titles, not sure why, but this one’s cooler. More stylized and I like the slow-mo’s they added. And the bond girls!!

  8. # RiseDarthVaderon 12 Dec 2008 at 2:41 pm

    whoever designed …
    whoever designed this did a better job then MK12. why in the world did Marc Forster get rid of Daniel Kleinman?

  9. # FowlPrey12on 12 Dec 2008 at 2:41 pm

    This should have …
    This should have been the title sequence. The one in the movie was boring. They could have left the coke in too with the amount of product placement in there.

    I did enjoy the movie though

  10. # shigureseditoron 12 Dec 2008 at 2:41 pm

    OH GOD, me too. <3
    OH GOD, me too. <3

  11. # ashjamieon 12 Dec 2008 at 2:41 pm

    The vocals totally …
    The vocals totally complete this song. Well, at least Jack’s do. *sigh* I love Jack so much.

  12. # Aced610on 12 Dec 2008 at 2:41 pm

    I love coca-cola. …
    I love coca-cola. But more importantly I love cherry coke.

  13. # Jedinolanon 12 Dec 2008 at 2:41 pm

    Isn’t this more …
    Isn’t this more like instrumental? I really like the bass at 0:32

  14. # madsuseron 12 Dec 2008 at 2:41 pm

    Alicia Keys & Jack …
    Alicia Keys & Jack White – Another Way To Die

  15. # chapcheeon 12 Dec 2008 at 2:41 pm

    please someone send …
    please someone send me name of that song

  16. # Cakesniffer121on 12 Dec 2008 at 2:41 pm

    too bad its for …
    too bad its for coke ZERO though!

  17. # KevinMeetsCommunityon 12 Dec 2008 at 2:41 pm

    uploading the High …
    uploading the High quality version right now

  18. # KevinMeetsCommunityon 12 Dec 2008 at 2:41 pm

    uploading the High …
    uploading the High quality version right now

  19. # RC2607on 12 Dec 2008 at 2:41 pm

    i hate adverts like …
    i hate adverts like anyone else .but this one is actually better than the intro to the real film!

  20. # tompster2on 12 Dec 2008 at 2:41 pm

    Too short movie.
    Too short movie.

  21. # kochkochkochon 12 Dec 2008 at 2:41 pm

    14th November here( …
    14th November here(Brazil)

  22. # 0xeranoth0on 12 Dec 2008 at 2:41 pm

    same here!
    same here!

  23. # rhaspodelon 12 Dec 2008 at 2:41 pm

    I perfer that than …
    I perfer that than the lyrics

  24. # xyqqqqqqon 12 Dec 2008 at 2:41 pm

    That ad is Savage …
    That ad is Savage and so is the film!!!!!!!
    It kicks !!!

  25. # CreamyCrackerson 12 Dec 2008 at 2:41 pm

    its not 22cnd …
    its not 22cnd novemeber when it comes out!! it came out 31st ocotber

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